This Chinese New Year, Pedro's Bluff has partnered with specialist shopper marketing agency Energi to produce Mini Money Pouches to gift to their clients ahead of the first day of the Chinese lunar calendar on Saturday, January 28.
The collaboration, which saw Pedro's Bluff Founder and Designer Michelle Anson work with Energi's Managing Director Louise Henderson, built on the concept of the traditional lai see packet that is handed out by married couples to unmarried individuals during Chinese New Year. A symbol of good luck and detractor of evil spirits, the colour red has been embossed with gold to make these leather Mini Money Pouches. A bit of a twist on the usual design is the snapbuttons on the sides, which allow the owner to tip coins out / push them back in, with the design inspiration coming from our humble milk packet.
The year 2017 of the Fire Rooster is especially prosperous, as Chinese astrologers predict that it will be one full of positive news and events, career progress and profitable business. Roosters have been very important over the years, as they have been a healthy food source as well as a useful mascot as they woke people up at the crack of dawn and ate crop-damaging insects on farmers' properties, and many continue to do so today!
Wishing everyone a happy Chinese New Year with good health, wealth and happiness.
#paypedrosforward #goodenergi #energipedrocollab #cny2017
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